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KEPUASAN PELANGGAN TERHADAP PELAYANAN REFRAKSIONIS OPTISI OPTIK NAY DI SERANG BANTEN

Tituk, Yuana Widiyati and Ferry, Doringin (2023) KEPUASAN PELANGGAN TERHADAP PELAYANAN REFRAKSIONIS OPTISI OPTIK NAY DI SERANG BANTEN. [Tridharma ]

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Abstract

This study aims to determine customer satisfaction with the service of Optical Refractionist at Optik Nay
Serang Banten. The population in this study are consumers or customers at Optik Nay. This type of research
is field research that uses facultative methods using a system of observation, interviews and documentation
in the form of photos during the interview process. The sampling system used in this study is purposive,
namely respondents who meet 3 criteria, namely patients or regular customers, adult age (30-50 years)
and reactive respondents. The first step is to get 15 respondents and the second step is to sort out the results
of the interviews, where the same opinion and response will be represented by one person and the
researcher gets 6 respondents to be included in this study. Data analysis was carried out by comparing the
results of interviews from 6 respondents. The results showed that the responses about RO services at Optik
Nay from the six respondents were different, there were negative and positive responses.

Item Type: Tridharma
Uncontrolled Keywords: Customer satisfaction, Service, Refractionist, Optik Nay
Subjects: 600 Teknologi (Ilmu Terapan) > 610 Ilmu kedokteran, ilmu pengobatan dan ilmu kesehatan > 621. Ilmu Refraksi Optisi dan Optometri
Divisions: Refraksi Optisi dan Optometri > Manajemen dan Wirausaha Optik
Depositing User: 032023 Rangga Adhitia
Date Deposited: 20 Jul 2023 08:25
Last Modified: 20 Jul 2023 08:25
URI: http://repository.arogapopin.ac.id/id/eprint/292

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